How to Choose the Best Jewelry and Watches?

Are you interested in purchasing a new watch? This is an important decision as you will need to find an accessory that will really add value to yourself. There are some criteria that you will have to respect when purchasing a watch or a jewel. The aim of this article is to provide you some more information on this topic to help you take the best decision.First of all you should consider your dress. Whenever you are purchasing jewelry or watches you should always make sure that it is suited to your clothes. This is because not all watches or jewels will match your dress and you can end up with an unpleasant surprise. This is why it is advised that you wear something close to the dress that you will be wearing at the party before purchasing your accessories.

It will also be important that you take into account your personality. There are some people that may look great with a particular accessory but another may look weird. Do not make the mistake of buying jewelry or watches just because they are merely fashionable. Instead it is important that you buy jewels that match your personality. Take adequate time to try the watches or the jewelry. It might also be interesting for you to bring a trusted friend along in order to get some feedback.You should also take your budget into account. We all want to have the most exciting jewelry or watches but we should be realistic. If it is beyond our budget then we should forget it. There is no point in breaking the bank in order to buy an accessory that you will be wearing only once in a while. You will end up being more profitable by investing the money in some other items.

You should exercise caution when purchasing jewelry and watches. It is easy to succumb to impulse buying and purchase something that does not match your personality and only for it to finish at the back of a cupboard. There are even people that buy such accessories in order to feel accepted by their peers. It is important that you avoid such mistake at all cost.

Short Introduction of Canteen Related Products

These days one can find a lot of new, modern, technologically advanced appliances made for the kitchen. Earlier Refrigerator, Gas stove, Toaster, etc. were considered to be very Hi-Fi appliances. But these days one can find them in every house, yes, even the poorest of slums. One cannot live without them and their prices have fallen so much that almost everyone can afford them.Today all these appliances are considered as basic/fundamental kitchen appliances. New advanced appliances include the latest of Microwaves, Dish washers, Electric Ovens, and many other kitchen Gizmos. They are offered by almost all the leading electrical companies of the world like Sony, Samsung, GE etc.

Kitchen Appliances are broadly of two types, Basic or Fundamental appliances and Luxury kitchen Appliances. Basic appliances are the ones without which one can not survive in the kitchen today. Like we can not cook without a stove, or store food without a refrigerator.Coffee maker, Tea maker, etc. are treated as luxury appliances. Luxury kitchen appliances are those appliances which one purchases for luxury, that is, to reduce ones workload in the kitchen, and to make some tasks easier. For example, you don’t really need a coffee maker everyday, but they make your job a hell of a lot easier when you have guests over. Similarly, you can make tea on the stove, but it’s much easier to use a Tea Maker for it.The luxury appliances are generally more expensive than other basic ones. But one can purchase them at a discounted price during seasonal sales or by purchasing a lot of such appliances together at a whole sale price from a wholesale canteen/kitchen products shop. There are many such offers running these days which take place every season, say at the end of the summer and winter for example. You can also buy luxury items in second hand shops though you need to make sure they items you purchase are fairly new and in good working condition. Second hands luxury goods come very cheap, though there is no guarantee on their usable life.

The Gift of Giving Is a Gift in Itself

The act of giving a gift can elicit a multitude of positive emotions to the giver, that indeed it is quite possible that they experience more pleasure than the recipient of the gift. It has been found that giving gifts is an important interaction that strengthens bonds between family and friends. Giving to others strengthens one’s feelings for these people, and also makes one feel more loving and caring.Pursuing the ideal gift can be a taxing experience. Once upon a time, one would have to literally travel from store to store searching for the perfect gift. Apart from the time and effort consumed by the travelling, it was never quite easy to compare and contrast the possibilities in one’s mind, as one was relying on memory of the entire details of each potential gift. Now, with the advent and advantage of online shopping, this one daunting part of gift giving is no longer necessary. The requirement of physical travelling has been eliminated as one merely sits in front of a computer or other Internet browsing device and searches for the perfect gift. Alas, the choices are endless, and not always as organized as one would wish. However, once one has narrowed down the choices, one can actually revisit each choice and compare the images of the potential gifts, and eventually make a selection.

Giving comes from within, and no matter who the recipient of the gift is, the actual selection of the gift should be a heartwarming process. Knowing the person’s likes and dislikes, wants and needs, circumstances, and events in their life deepens the emotion behind the gift selection process. Giving a gift however, should not be a process that comes with a hardship to the giver. An aura of competitiveness and the need to impress has overshadowed the gentle and caring act of gift giving. For instance, if one is searching for a gift for their brother in law who is an avid golf player, the normal search would begin in the world of golf in the universe of the Internet. However, remembering that your brother in law was recently promoted, and his peers all carry classic name brand fountain pens encased in handsome leather cases, would certainly have some influence on your gift selection thought process. Between the golf equipment and the fountain pen and it’s accessories, an instant “astronomical price” headache begins to form.A mistake often made by many is that they set a price tag on the gift they are going to purchase before they actually make the purchase. In the name of budgeting that is actually a great idea, but unfortunately, we are in the times of “competitive” gift giving, and some people feel the need to outdo others in the extravagance of the gift purchased. It is absurd that many people actually spend money they cannot afford to spend on gifts simply because they are trying to create an impression. The heartwarming experience of the giving of the gift has not been experienced, and instead has been replaced by a aggressive and competitive approach. After the gift has been given, there will certainly be an uncomfortable feeling for as long as that charge remains on the credit card.Very few people remain unscathed by these recent changes in the economical status worldwide. To increase one’s debt in order to compete with others, or create an extravagant impression is not only ridiculous, but also makes the giving of the gift actually an unpleasant experience from start to finish and beyond. Returning to the example of one’s brother-in law, let it be assumed that a new set of golf clubs and an expensive fountain pen with a leather case is entirely out of one’s budget. A less expensive and more personal gift would surely make the selection process a much more personal and enjoyable one. There is no rule that dictates we must cater to the indulgent tastes or more affluent means of others. The art of gift giving must come with the desire to please the recipient with the gift, to take pleasure in the selection of the gift, to keep the cost within one’s budget and means, and to select a gift that will be admired and used.

Unique gifts for the home or for personal wear are always a warm and sincere gift. Many handmade gifts are available for purchase at reasonable prices via the Internet. They range from hand crocheted tablecloths, to custom made jewelry, to silk floral arrangements, and many home d├ęcor items. All of these items are ones that will actually be used instead of being a “showpiece” such as a fountain pen that never actually makes it out of the beautiful leather case. As much pleasure as the gift recipient will receive from their gift, the giver will also be pleased whenever they see the gift being worn or used. A set of throw cushions that was given as a gift will always please the giver every time he or she visits the home of the recipient and sees the throw cushions in use. Truly, these types of gifts are those that are described as “The Gift That Keeps On Giving”.

First Things for Small Business Event Marketing

In the beginning, we have an idea. The idea is an event where people can come together and trade, grow their network, and live outside of normal routines for just a few hours. The event is birthed and excitement builds quickly. Visions of a crowd smiling are everywhere.The beginning is a critical time. We are motivated and moved to make something happen. Without question, this is the time to put together a few major pieces that will make the event process move smoothly. If done quickly, it can make the event better or more realistic for the hosts. These items are 1) defining the objective of the event, 2) who is going to make it happen, the decision maker/lead of the event, 3) what is it going to take to be a great event?The objective of the event is often a large contributor to a few key ingredients. Objective defines what the event is supposed to do. It sets the foundation for the type of event it is to be, and lastly is the main guide towards the theme. Without an objective, the event may not get off the ground, rolling aimlessly towards a date without any real enthusiastic motivation behind it. Objective defines purpose. Purpose creates drive. The theme of the event puts a face to it, an image that will be memorable to prospects.Who is going to make the event happen? In a small business, it is either a hired event planner/marketer, an internal manager, or the owner. Each one has positives and negatives to lead the event to success. A person who can lead, is organized, creative, people oriented, resilient, and patient is the best person to lead the show. These qualities might not be all in one person, but can be had in a small team. Possibly everyone mentioned before is involved.

The leader of the event will often use a committee or team to get all the work done. A small event can be done with one to three people. A large event could take a platoon of people who like to throw parties.The person who makes it all happen is a very important part of the event. Without someone to herd cats, be Keeper of the Event Plan, and be Event Therapist, the event might be lackluster. The event may fizzle or explode before the day of the show.An event planner/manager/marketer is a keystone for a great event. I have seen many small events do well with someone with basic skills. Being able to put details together by using a guide found online is very helpful. It keeps things on track. Time frames and tasks are often laid out together, making things much easier.The larger the event, the larger the skill set of the decision maker of the event. Experienced event planners and marketers can provide valuable consulting, if not be the main coordinator of the event.Defining what it is going to take to be a great event is an important answer to get. Three common factors of any event are time, money, and energy. Being able to balance the three and be able to achieve the objective is what makes a great event. (Obviously ‘great’ can be defined in many ways. If the objective is met, no money problems at hand, and no one was hurt, it was a good event.)There is only so much of any of time, money, and energy. The objective of the event, and the anticipated results of the event, will decide how much of each will occur. In relation to time, asking how long will it take to get everything done and promotions at their maximum appeal is what time is all about. Is this a big event that happens every year? Is this a test run for other events down the road? And other questions help plan when things occur, which is also a function of energy.The energy required to have a great event is defined by the objective, quantity of staffing for execution, and anticipated size of the event. How much one person can put into any event is limited. Larger events take more people. Simply put, the amount of energy that can be expended is directly related to the budget, or how much money is reasonable to make the event a success.Small businesses do not have bottomless accounts to throw large parties. An event being funded by small businesses has to see a payoff and be done within a reasonable budget. Spending too much money on staff, not enough on marketing, and more are weighted decisions that guide finding balance in the area of money.

Looking at the objective, the amount of payoff can be calculated. Whether the event is a concert in the park or customer appreciation day at the store, cash flow can be discussed. If the event has a history, budgeting is easier. For a first time event, budgeting is difficult because cash flow can be estimated within ten percent at best. More often the margin error is larger. Expenses are the most determinable line items.Revenues from the event can be the day of the show only, like a concert. A one time event that generates money from merchandise, concessions, ticket sales and more. One day, and it is time for recovering.Revenues can be a long term objective related to brand awareness, like customer appreciation days every first Friday of the month. An ongoing event that is proven to attract a percentage of customers over a regular day is a good thing. If I know I can go to Smith Farm Supply and get a burger, I’ll likely stop by, eat, and get the things I need.When you hatch your idea, take the time to make immediate notes on how the event will occur. These notes will guide you. They will help you understand what you were thinking at the time. Too often have I lost those thoughts because they were not written down.Taking the time to pay attention to the initial parts of an event being planned will alleviate problems later.

The Difference Between SEO and SEM

SEO is an acronym for Search Engine Optimization. This is how a website purposefully designs it content, including their titles, content and meta tags, for the sole purpose of getting the attention of search engines like Google, Yahoo and the lesser known Bing. What SEO wants to achieve is an organic or natural flow of traffic to their websites that is not bought or paid for like we do when we pay for advertising. A search engine result is free.SEM is an acronym for Search Engine Marketing. It is a concept often associated with SEO, sometimes even confused with SEO. They have some goals in purpose but are very different in technique. SEM has come about because large search engine websites like Google have offered fees to show case ads on the top of their page listing. These are pay per click or PPC ad campaigns. SEM is closer to traditional advertising in that you pay for the direct exposure you are receiving. SEM has made it possible to be a website with high visitor content just because they pay more to be advertised and promoted by Google. Both SEM and SEO are sets of strategies to bring in visitors. Except you pay up front for SEM, it is a direct advertising strategy. While with SEO, you look for indirect ways to get noticed.Optimizing a website for search engines, will mean evaluating particular keywords and keyword phrases the internet users may type into search engines to look for service and products that an ecommerce based business may offer. The grit of SEO is editing website content with keywords. Including keywords and keyword phrases in tags and meta tags. Even links and HTML is edited to suit SEO. HTML and links are worked out in a way to get the website user to move a certain way within your website. Ideally, the website visitor is presented with links around the website, going from page to page to read information they are interested in. This design makes it so the website user does not leave the website immediately.

SEO works best when the SEO professional does not try to find underhanded ways to cheat the search engine system. Such tricks will get a website flagged by the search engines, since they use practices that are discouraged. Even if the website does rise to prominence for a moment on the Google rankings, reading content over peppered with keywords will get the website pulled down even faster. SEO tricks like link farming, keyword abuse and page cloaking get picked up by the search engine algorithms and they push the website to the top of search results. You can trick the machine. But after people start reading your content, it becomes apparent that the website is a fraud.The best way to climb to the top is by following ethical SEO guidelines. Write good content with proper technical guidelines. You can learn to do this yourself. You can also hire a writing service who will do this for your. But if you want to really get out there the fast way, consider SEM. A Pay Per Click ad campaign means that you only get charged for clicks on the link to your website. You know exactly what you are getting for your money.Search Engine Marketing is guaranteed promotion for any business. Pay per click is one for few guaranteed strategies for success in attract the coveted targeted consumer. But you can and you should use both SEO and SEM at the same time. Both are invaluable resources. Here is a list of benefits that will be available to your website with the help of SEM:1. When somebody types in a query into a search engine, the search engine will present them only ads and banners in the same industry or interest of the query.
2. Pay Per Click is great for corporate awareness, aside from online sales. It increases the value of the brand name.
3. Pay per clicks and sponsored links are transparent. You know what your money is paying for, as presented by the numbers.
4. Keeping well written and informative landing pages will lead readers to explore your website and see what else is available.
5. You only pay for the traffic volume that the pay per click ad has brought in. And this traffic is select, meaning they have interest in your service or product.

In a way SEO and SEM are the same concepts wrapped in different presentations. SEO will last longer because it is content based. You do not pay for it every time it shows up in search engine results. If the competition is low, your website will be highly ranked for a very long time. SEM operates with the same traffic volume objective buy in a different way using paid Ads, banners, sponsors and Pay per click services. It brings in traffic too over a shorter period of time, unless you can keep payments indefinite. But the websites that gain the most use both SEO and SEM aggressively.1. They get more traffic that increases exponentially if they keep up content.
2. They keep up with rankings over a long period of time.
3. They keep it innovative and fresh, so loyal visitors have something new to see and come back to visit again.
4. Content keeps up with relevance to search engine guidelines.
5. They cultivate repeat visitors who also become repeat customers.Being SEO ready means your website is easy to access, user friendly, and easy to navigate for the average user. There are gimmicks, games, polls, promos to entertain the internet user and keep them coming back. This attracts visitors and other websites to link to your own website.

The 7 Pillars of Branding

Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model, branding still misses such a sort of basic structure which makes the skeleton of all branding story.Here I am making an outline of such a simplified model to help people in successfully designing brands and also to better understanding the already existing ones. I collected 7 layers of the branding with 7 different tasks to be completed in everyday actions. I hope this can be useful for the readers, too.Right before entering this syllabus, we need to define what brand and branding is: in our view brand is a vision that is related to a specific company, product or any specific entity which lives in people and materializes to them. Branding is the art of deliberate control over the whole process.First pillar: Publicly knownA brand always defines a smaller or bigger group of people who are somehow aware of the product or the service in question. This is the prerequisite or trivial condition of all brands: if you are the only one who knows a specific service or uses a specific product and no information is publicized, the service or product is unable to evolve into a brand. This is the primary task of all marketing efforts, making our specific product or service (along with its whole branding costume) widely known on the addressed market: the majority of the marketing budget is used for this purpose. At this point we normally pay attention to the details of the publicity of all brands: target segment(s), its content, geographic, demography, media, communication methods, timing etc.Task 1: design and make your publicityHowever, the fame of a product or service is not exclusively based on the publicity gained (mostly depending on the money available for promoting the brand) via frontal, push-type of promotion. Money spent on communications is a very important factor to reach the second stage of publicity: the people involved in the communications flow will probably share the information with each other and start a – sometimes very simple and few words – discussion about the product or service heard. The act of sharing the information with each other happens or has happened with all known brands. Suggestions, opinions made in public are very important in articulating brand and thus creating or strengthening/weakening brands. This is why the importance of Facebook in contemporary marketing cannot be overestimated enough, or, with similar effect, the customer service/problem handling has always been focal point of customer satisfaction and branding, too.The publicity of branding therefore incorporates all means of sharing the information related to a specific brand or service. There are two basic type of publicities: there is of course the strictly controlled information sharing method (typically: marketing communications) and we also have to face a second publicity, the huge uncontrolled means of communication. When we are thinking on designing a new brand or just examining an existing one, we have to enlist all the ways how the specific brand gains publicity and sort them by relevance with regards to the public coverage and effect, making special attention to the uncontrolled ways of publicity.The success of controlling publicity is a key to profit from branding, however, public control will never mean information monopoly over the media and over the outcome: even situations when a company has theoretically 100% control over the situation (e.g. customer care desk at the office or shop), it is always a challenge to control what is exactly happening there, what is going to be told or heard. Thus, from micro to macro level the publicity always carries a huge uncertainty factor with regards to reach, direct effect and future implications.Second pillar: Associative and narrative – stories aroundThe discussions initiated and information shared publicly about a brand (or a branded product or service) would show up the next major characteristic of brands, that is, the power of the coupling or association related to the branded products or services. In other words, branding means that we create stories around a brand. Brand identity or personality, brand vision, brand promise are the official stories reflecting the narrative of a generic brand on different levels. Marketing creative planning is exactly doing the same around a specific product of a brand (e.g. ‘The environment friendly Toyota Prius’ as a story), while general brand stories (I mean the Toyota brand in the example) or associations are on higher level only. We therefore have to consider several layers of brand stories or narratives when examining them. It is very useful when these stories are consistent and formed professionally and are not contradicting to each other.

Brands are incorporating many stories and ideas not just from individual products and services determined by the company but stories and ideas also coming from the public. Unfortunately – as we mentioned above – we cannot control the majority of the perceptions of our brand. Individual opinions, perceived qualities, good or bad experiences are building the narrative universe, or more simply, the stories of a brand.Task 2: define and drive brand storiesNotwithstanding the above, we can drive these brand stories and narrow them to the desired ones on at least two-three different areas. The mission statement of a company/organization is the very source of official brand stories and determines the branding direction via its written values and operational reasons. Secondly, the slogan or the tagline of a brand (like LG’s Life’s Good) is meant to embody the driving narrative story and works like a magnet: collects all the associations around a brand. The third layer of story comes along with specific products or services: repeating the slogans, taglines while inserting the logo of the brand on individual products/services makes the specific product or service painted with the general brand’s associations and qualities. The individual story of a product or service is like a topping on the branding cake. Pure brand campaigns on the other hand are always aiming outlining and fixing the desired main stories and narratives of qualities in the customers.Controlling publicity cannot be done without controlling the stories attached to a specific brand and seems the major task of all branding and communications managers. Here, we have to highlight a related issue which behaves like the blind spot of the branding: rebranding. Rebranding campaigns are to change the very basic story of a brand. This is the reason why these campaigns fail many times and real rebranding is a very seldom event.Third pillar: Concrete and multiplicative formIn real life we always give tangible forms to brands because we want to make profit from our money spent. Brand without concrete product/service to buy (or without a related person when we talk about personal brands) is useless or just a promise (like the newly planned Jolla mobile OS with only a demo video). The embodiment of a Brand is an essential part of its very nature.Normally we use the power of a general Brand Name for many individual products. An already existing brand hands over its potentials (its stories of qualities, usage, value etc.) to specific, individual products and even when we see a new product of an already known brand we are already having a presupposition or sense of certain expectations towards the brand new product. A VW car is perceived for many as a reliable one; however, it may happen that a much lower quality is introduced in a new model than what the brand had fulfilled at its predecessors.Task 3: make several appearances to utilize brand powerMost times we may say that a brand is transferred into several products and therefore it is multiplicative. It is very seldom that an earned reputation of a brand represented in only one product or service. For example the perfume 4711 seems to be transferred only into one product for a long time, but the brand’s product portfolio today consists of more than one item: after shave or even shower gel is also produced. Start-ups typically own only one product and normally the first product is the one that determines and forms the brand later on. Initially, the brand is typically built upon on only one product or service and this is why it is very sensitive when entering a market with a new company and a new product: it also determines the future brand and products the company assessed with.Personal brands, seen superficially, are not multiplicative: a person who has double face (see politicians) and therefore not able to form a consistent and concrete personal brand, are subject to lose their reputation and their face rapidly. This is because brands can have only one concrete (credible) story, without major contradictions. The multiplicative nature of personal brands should be investigated from another perspective. In case we regard a person’s appearances in public as concretizations and multiplications of his/her brand, we are closer to the truth and we understand better why celebrities and politicians are so keen on public appearances.Fourth pillar: Unique propositionThe history of branding is stemming from the wish of making a producer’s goods identifiable. This is not just to ensure the identity of goods but also to prevent from copying and forgery. The brands around us are still carrying these old attributes: the logo of the company/brand is expressing the uniqueness of a brand (supported by law as trade marks) and helps us to identify a specific brand in the universe of brands and signs.Sometimes it is very hard to make distinction based on the products/services alone: Pepsi and its rivals put in a neutral glass next to each other are unidentifiable, so the use of branding techniques is crucial for gaining profit for both companies. Just like in the cola case, the technological industry also heavily relies on the branding when selling its products or services: PCs, laptops, smart phones or internet accesses are very similar to each other. Or, a tax advisory service consultant firm is facing real challenges to provide specific brand vision.Task 4: find and use the means of brand differentiationsThe unique proposition of the brands has to be built up and shown for the public: the individual logos of brands on devices for example help the company to make distinction from their competitors and help the customers to identify different market players in order to make a personal choice of preference. Most times companies heavily rely on the unique brand distinguishers, like stories about their unique market segment, tailor-made products, additional services they provide etc. Sometimes, when stories among a group of competitors are very similar or compatible (like the Big Four Auditors) and even their service is similar, a common story may evolve around them focusing on more the similarity and indirectly expressing the exclusivity of the group members.Fifth pillar: ValueWhen we identify a brand on its telltale signs (e.g. design) or logo we do not think on what we see first (the product itself) but rather we focus on the brand value represented by the specific product or service. We may say (even without seeing the product) that if you are having Martin Logan stereo speakers that is very cool, but if you are having Philips that is not so awesome. Different brands represent different values: there are low-end and high-end brands with many in between. Start-up companies have to position their brand value on the axis predetermined by the existing market players. Making decision on positioning the companies’ services or products on the lower or higher end of this axis has nothing to do with ethical values: a low-end, cheap car helps many disabled or poor people without doubt. Rather, making the choice of brand values determine the market we are about to target. And this target market decision affects our business outlooks directly. When Toyota launched it Lexus series and decided to focus on the higher end cars they probably considered the higher profit option.The value of a brand is also expressed in a more measurable way. In general ledgers brands are valued as a part of the company’s goodwill and are very sensitive for new product introductions and for amortization, too. From financial point of view brands regarded as assets that have been created due to investment and are also subject to lose or increase their values.Task 5: define and carry brand valuesThe value of a brand emanates into individual products of a company and the value of the sold products affects the value of the brands. More surprisingly, the value of a brand may transfer over the buyer persona influencing the perceived value of a person in a certain group of people (see Apple fan-effect) while the network-effect of the public also modifies the brand value (exclusivity, limited models are also able to increase brand value).The relative price of a product or the whole branded portfolio both has very special connection with the brand value: the higher the price positioned the harder to imagine low brand value. This is because the narrative of the price (see Second pillar) influences the brand value. Other narratives of a brand (how durable it is, for instance, or which celebrities are using this brand) heavily effect the brand value, too. Similarly, the extent of public spread (see First pillar – how much the brand is known, how much spent on advertising) also effects the brand value.Brand value is determined by several other factors even not listed here. It is partly the result of deliberate actions of the company (market positioning of the brand and its products) but also exposed to external factors (like time) and public opinion.( LG’s rebranding from the low-end Goldstar brand to the higher positioned LG showed that value propositions of a brand require efforts in both areas. Grundig made the opposite U-turn when sold to Chinese company.)

Sixth pillar: personal relationAll the pillars encountered previously are summoning on personal level because the nature and the definition of branding 100% relates to human feelings and perceptions. Most cases we can translate this personal effect and feelings to perceived brand values and the position of a brand in the customers’ head. People know or do not know, like or dislike brands, become haters or fans of brands, recommend or just accept certain brands.Task 6: turn personal relation to actionAs a result, this personal disposition of a brand clearly ends up in the relation to the act of buying. We, marketing professionals should not deny the aboriginal intention of our branding efforts to influence buying decisions on personal level. We are not just simply influencing people in business for the sake of general human aims: we do not want world peace; we do want to have our specific products and services sold. We want to convince John or Clair Smith as individual customers to select our service or product. This is the action we – or more generally: the investors – expect from any investments (including brand campaigns) made.Fortunately we not all live in the business sector, not all follow business aims (i.e. sales) in our lives. Surprisingly, non-profit organizations are not so much different from business ventures from this point of view. Non-profits also want to have a specific action to be reached: an action that is maybe appearing directly (like giving donation for starving people) but can be mental action or change to be targeted (for instance diversity campaigns).The personal relation to a branded entity can be outlined in a matrix where on the first axis we can define the readiness or probability of buying action (or in a non-profit: readiness for action) and on the second axis we may highlight the level of brand’s emotional acceptance.The personal relation to a specific brand with regards to the ultimate sales reason can be mapped as shown, but we should not forget that personal emotions and relations to brands are much wider than presented above: some people feel that their beloved brand is expressing also their way of life, involving several other actions well beyond a simple shopping; or just feeling neutral about a brand while the person is not going to be represented in any commercial situation (like myself with any hunting brands, although I know some of them).We should therefore identify very precisely the personal relations to our brand of our existing and potential customers and we should make focused actions to harvest the branding efforts we have previously made.Seventh pillar: Exposure to timeWe have already mentioned before the amortization as an important factor in brand values. The simple reason of amortization is that the brands (via materialized products/services) and the customers live in time.The general life exposure to time factor represented in concrete shapes with regards to brand itself and to its specific products/services. (Amortization is only the result of that process.) Brand perception very much effected by the products/services in timeline (e.g. how much up-to-date the product is reflects the brand’s state-of-the-art nature) and on the other hand the brand itself (without looking at individual products) also has an individual character which has its own life-cycle (how old a brand is, what type of products they represent).Task 7: Consider time: plan and replan over timeBrands do not last for ever and are changing over time, even without deliberate actions. Amortization expresses the time-factor in economic terms but all the pillars mentioned before has a time layer. The repeated actions of marketing campaigns, the product developments or changes in market environments change the face of the brand even if it is not perceived by the company. The sad story of Nokia is a perfect example of how this specific brand was effected by the time factor in all possible way, from the publicity of its phones (a complete new generation has skipped Nokia phones), through the changes in the narratives attached to the brand, with the refreshed need to be unique again to the sharp decline of the brand value.

Consumer Credit Services

It isn’t surprising that consumer credit services are a booming business today. The credit card industry along with a strong economy for a number of years made overuse of unsecured credit all to enticing form most people. With an economic downturn now full-blown, most are reeling under massive financial debt. Consumer credit services are capitalizing on people’s need to get out of debt.Consumer credit services can help to facilitate the process of eliminating debt in a number of ways. For the person, who is still in control of his or her finances, there are services that help in future planning and budgeting, and are just educational in general. Beyond that, and for the people who are beginning to lose control, there is credit counseling along with debt consolidation. These consumer credit services work very well for the consumer who has yet to start missing payments or has fallen somewhat behind. Debt consolidation without the necessity of a loan works very well for those with smaller debt, but who are behind. For those with assets like a home or other property, they may find it necessary to obtain a secured loan using that property as collateral. While it is one way to pay off one set of debts, it certainly doesn’t get rid of debt completely.

Other options in consumer credit services such as debt settlement, debt management, and bankruptcy are more drastic measures, but each does work. Bankruptcy, while claiming to be a fresh start with all bills erased, no longer works that way. The consumer can often end up losing assets and still paying off some creditors. Both debt settlement and debt management work without the necessity of loans or loss of property. By working with a consumer credit service known as a debt resolution company, professional negotiators work with the consumer’s creditors and the principles are reduced. At times, this can be as much as 50% off the original balance. The consumer pays monthly into an insured account. Money from the account is used to pay off creditors. With even the most sensible monthly plan, a consumer can be free of debt in 12 to 48 months at the most.

Consumer credit services are found everywhere these days, and the consumer has to be aware that many of them are not what they seem. Checking credentials, certifications and references is paramount to working with one that will have a good and complete program.

Black History Month And The First Black Republic: A Link Long Forgotten

In February each year, Americans of African descent join all other Americans to celebrate Black History Month. In many quarters of the United States and other parts of the world, celebrations of this historic event take place. Accordingly, the significance of observing a black history for a full thirty days should be viewed and manifested in many more ways than merely recalling the Emancipation Proclamation that “freed” black people from the shackles of slavery. Certainly, “a black history” in its entirety transcends the Civil Rights Movement that legally “ended” black-white segregation particularly in the United States.Even more so, the emphasis of honoring a Black History Month must be placed far above President Barrack Obama’s assumption of the presidency of the United States as the first African American to do so. Although a well-orchestrated “million-man” march on Washington in 1963 marked a pivotal point in the black man’s liberation struggles, it does not nearly define the essence of observing a full month of black history as an end in itself.It is common knowledge that the Civil Rights Movement of the 1960s headed by the late Rev. Dr. Martin Luther King, Jr. was at the height of the black liberation struggles. As significant as this historical event may seem, it was but a part of the global picture of the black man’s struggles for freedom.Therefore, it must never be seen as a cut-off point where the battle for ‘equal rights for all’ ended. It goes without saying that to assume so would equal to a presumption that with the passing of the Civil Rights Act, the struggles for equal rights and justice was over for all people of color. The truth is that to this day, there remain many more challenges for descendants of freed slaves. Lest I be misunderstood, this is not to argue that the achievements of Dr. King and the likes of him do not hold very significant place in the annals of black history. They certainly do, to say the least.My concern here, however, is about perception, especially on the part of those who were (and still are) direct beneficiaries of the resulting effects of those great movements and concepts. Take (for example) in contemporary America, how does the average African American relate all of his rights guaranteed under the Constitution of the United States to an opportunity for success? How does the average African American utilize his god-given ability to learn and sharply compete in a world plagued by rivalries and fierce competition? How do the legacy of Dr. King & the Civil Rights Movement on the one hand and the legacy of Dr. Carter D. Woodson & Black History Month on the other, influence the ambitions of black people to attain formal education and other technical skills? What necessary measures are needed by descendants of free slaves that will ultimately gravitate them to better paying jobs and other luxuries of life? Working towards conclusive answers to these inquiries will go a long way in making Black History Month the single most proficient way to immortalize all liberation movements that fought to attain equal rights and justice for all people. Besides accentuating a commitment to perpetually keep alive the legacies of Dr. Carter D. Woodson, Activist Frederick Douglas, Dr. Martin Luther King, Jr. and many others, this will ultimately keep their heavenly spirits in absolute balance and unending joy and happiness!Black HistoryIt is in this respect that I strongly believe that in paraphrasing the history of black liberation during programs marking the observance of Black History Month, the story must be told as accurately as possible by, at least, highlighting significant details. As the old adage says, “that which is not done legally, is not done at all”. In much the same way, a history not completely retold is, at best, a history not told at all! More often than not, stories after stories of great black heroes in nearly every aspect of American and world history are told each year as we observe Black History Month. Interestingly, mentions are never made of the significant transition from slavery to freedom and the subsequent demonstration by the early freed men to self-govern.A case in point here is the display of magnificent skills and bravery by a handful of the emancipated slaves who, using their god-given talents, institutionalized a nation state and subsequently declared a free and independent state nearly a hundred and sixty-five years ago. In consequence of the repeated failures of keynote speakers at Black History Month celebrations to dwell on the single most important achievement of blacks, the number one success story of those noble men and women are hardly bought into the spotlight. It is appalling that at programs commemorating Black History Month, we repeatedly hear of a few great black inventors, singers and the likes but black political geniuses who founded and declared political independence of a sovereign black state as early as the mid 19th century are never mentioned for once. I am uncertain of what the opinion of my readers might be on this, but I sturdily feel that the quest and subsequent attainment of political independence for an all-black republic nearly two hundred years ago, supersede all other achievements in all black history. I stand corrected!The gravity of this arduous achievement may be better understood when one considers, for example, the establishment of the first Negro Republic of Liberia in the first half of the 19th century (J. Horton & L. Horton, Slavery And The Making of America, 95). Following this remarkable achievement,it took more than a hundred years for the first set of black nations on the continent of Africa to gain political independence from their European white colonial masters. Here in the United States, it took unreasonably longer before the first civil rights act was singed into law. Ultimately, when it came to the pursue of happiness and the right to liberty for the early black man, what more could be more fulfilling than the right to self-governance? Regrettably, emancipation accounts are repeatedly narrated during these great black national events far short of this indisputable account.

I hesitate not to argue further that this (outright) failure by renowned speakers during Black History festivities to make mention of The Declaration of Independence of a free & sovereign black state on the West Coast of Africa by emancipated slaves is like an attempt by a serpent to move past its head. What this does invariably is making an attempt similar to presenting a specialized profile of a region without reference to the inhabitants of that region. What other achievements could be greater than the attainment of political independence for a people held in bondage for hundreds of years? Just as they remained fully cognizant that generations after generations of their ancestors were held in oppression for nearly three centuries in the Americas, many of these black heroes got first-hand experienced of slavery as well. Pursuant to their personal experiences of the greatest human tragedy in all of history, the freed men never took for granted the right to freedom and the pursuit of happiness.It is out of this concern that as America observes Black History Month each February, I wish to bring into focus an often ignored (but the single most significant) achievement of the black man in the post emancipation era. I have spent a number of years working in public related institutions where the observance of Black History Month is taken seriously each year. Institutions and individuals at all levels in society often attend programs commemorating these events. Many invitees at these functions participate in activities ranging from singing church spirituals to celebrities performing popular stage shows. Often, top academia are called to present “professional” research papers on various topics in black history. It is astonishingly disgusting to note that even at such well organized and intellectual events, the attainment of self-governance by free black slaves are never indicated, much less discussed. Until the meaning of Black History Month fully encompasses the single most significant achievement of freed slaves, the salinity of the observance itself will remain far-fetched.The more I ponder over the inept approaches used by heirs of those great black heroes and the failure to duly memorialize their ancestors, the greater I sense some irresistible urge to bring into the spotlight the forgotten link between Black History Month and the early successes of people of color in their fight for equal rights and self-governance. Overall, the first and foremost agenda item for those black pioneers was a genuine quest for self-governance and the pursuit of happiness that would include the right to freedom and justice. By way of emphasis, I reiterate here again that it is important that the history of the African American is not told until someone forcefully and truly tells the entire story. While the intent of this brief article is not to retell black history, I shall endeavor to speak briefly to the necessity of bridging a significant link (long broken & forgotten) between Black History Month and Liberia, the first black republic.As I do so, some efforts will be made to expound on the extended determination for freedom by an oppressed people and the glaring similarities between the former and the latter. To enhance this review, let us slip back into history for a short while.The oldest recorded history of what is known today as Black History Month dates back to 1915 when one Dr. Carter D. Woodson and Rev. Jesse E. Moorland co-founded the Association for the Study of Negro Life and History, acronym ASNLH (biography.com/blackhistory: 1/20/2011). Primarily, the objective of the Association was to research and bring awareness to the ignored but important and crucial role blacks played not only in American but also in world history. In just one year, Woodson published his findings in the Journal of Negro History. The intent of that publication was to cast out all misconceptions about the Negro. Additionally, it attempted to educate black people about their cultural background and to instill in them some pride in their race.Carter Woodson himself, who was the second black man to receive a degree from Harvard University, was the son of a former slave. He understood the importance of education and advocated the preservation of one’s heritage. A fraternity group called PSI Phil created Negro History & Literature Week at Woodson’s request in 1920. In just six years later (1926), Woodson changed the name to Negro History Week. He then selected the month of February primarily to honor two men whose actions radically (but positively) changed the future of all (black) Americans. The one was President Abraham Lincoln, born on February 12, who issued the Emancipation Proclamation and the other was Frederick Douglas who was born February 14. Douglas, too, was a tireless advocate to end slavery.Woodson and the Association for the Study of Negro Life and History, provided learning materials to teachers, black history clubs, and the larger community. In 1950, Dr. Woodson died but his legacy continued as cities and organizations through out the country adopted the celebration of Negro History Week. During the Civil Rights Movements of the 1950s and the 1960s, the observation of the week gained prominence as the focus turned more and more on the significance of black cultures (biography.com/blackhistory: 1/20/2011).This, in effect, moved the Association for the Study of Negro Life and History (ASNLH) to change Negro History Week to Black History Week. The ASNLH is now called the Association for the Study of African American Life and History (ASAALH). The week was extended in 1976 to a one-month long observance.It is little wonder, therefore, that today Black History Month is celebrated through out the United States by not only school kids, but also by everyone in the USA including teachers & university professors, doctors, lawyers, paraprofessionals, economists, politicians, men, women and everyone in between.When President Abraham Lincoln signed into law the Emancipation Proclamation on January 1, 1863 (J. Horton & E. Horton, 187), major revolutionary changes ensued which brought some level of freedom and sanity to enslaved Africans for the first time in over two hundred years. However in the decades following, the freed men were left with daunting challenges including the need for food, adequate shelter & clothing, and (perhaps more importantly) the natural urgings for self-governance.The Founding of Liberia: “Land of the Free”I was born and raised in Liberia; a small West African country with a population of under four million people. As a child, I attended public school where I learned first to write and then speak English under American English instructors. All through grade and junior high school, my instructors were American volunteered teachers (Peace Corps) who were exceptionally inspirational and who proved to be true fountain of knowledge for kids of my age. We learned to write and (tried) to speak the American version of English as opposed to the British style. We were taught the American way of doing arithmetic. We studied American literature and read great American folktales such as those of Paul Bunyan and Gulliver’s Travel. In grade school, we learned and recited the four seasons and other climatic conditions of the United States. Exclusively, we used American textbooks and learned a great deal of everything American, though we were not American children.Outside of our academic milieu, we again tried to do everything American, from soul music to soul limbo on the dance floor, for instance. When we honored calls from our teachers to perform a chore after school at a teacher’s house or when we were asked simply to complete a special assignment, we were always given something to eat or drink as some form of positive re-enforcement.In a way, this helped us as kids to acknowledge American generosity. At grade school level and with limited English vocabulary, these gestures gravitated us to our American tutors and allowed a bond of relationship that did not exist between some of my peers and their biological parents. Some children my age and some older kids went the extra mile and dressed the American way as they spent their last dollar (allowance) to purchase fancy baggy pants and go-go shoes. With the passage of time and as we became little more fluent at speaking and writing English, the bonds of teacher-student relationships between our American teachers and some socially ambitious students became stronger. Our utopian view of America broadened as we grew older. A substantial number of these kids later married to their former instructors who now live happily as couples in the US today.I have deliberately drawn my childhood experience into this discourse simply to draw attention to the conspicuous similarity between the cultures of Liberia, the first black independent state, and the people of the United States as viewed from the perspective of the African American community. Prior to the overthrow of government in 1980, the official currency of the Republic of Liberia was the United States dollar. This reality is rooted deeply in the fact that Liberia was founded by former slaves who shunned mediocrity and rose above pettiness to establish a sovereign state. Since independence in 1847, nineteen of Liberia’s twenty-two presidents were emigrants who were sons and grand sons of former slaves from the United States. As a nation state, Liberia has played and continues to play pivotal role in international relations. As a founding member of the United Nations and the Organization of African Unity (now the African Union), Liberia helped champion the liberation struggles of many former European colonies in all of Africa.If part or all of the essence of observing Black History Month, therefore, is to be interpreted to mean honoring the achievements of a segment of God’s creation who were held in bondage for centuries, then why has Black History Month been so distinctly unable to link to Liberia as a shining example of black achievements? If Liberia, in the history of humankind, was the torchbearer of black freedom, independence, and self-governance, then why do planners at Black History Month festivities pay death ears and play blind eyes to the crucial relationship between two sisterly establishments that are so culturally interwoven?According to Dr. Carter Woodson, co-founder of Black History Month, the number one goal of observing black history is to bring awareness to the crucial roles blacks played in both American and world history. Incidentally, a major part of such roles was played decades earlier by the establishment of the first Negro republic. Hence, if the organic laws of Liberia have anything to do with proclaiming equal rights and justice for people of color everywhere, as they certainly do, then the ASAALH as parent organization of Black History Month Festivities, must step up to this challenge by calling a spade a spade. Let each annual observance of Black History Month include public proclamation about the founding of Liberia (Land of Liberty) as the first significant step of the Blackman’s march to freedom and equality. It is not enough to argue, as some may be tempted to, that because Liberia is not a part or territory of the United States, due credits for successes of the black liberation struggles should not be extended thereto. Under whatever canopy, such argument would not hold air because, as indicated supra, the first written account of self-governance by a group of blacks was that occasioned by the establishment of Liberia, a nation founded by former slaves from the United States. I am strongly convinced that the resolve of an oppressed people to meander their way out of slavery and established a constitutional democracy is a milestone worth emulating, even so at all commemorations of Black History Month. In essence, when it comes to the political achievements of black ancestors, there must be no boundaries even as to politics, economics or other non-political occurrences.

Now let us return to the brief review of the establishment of Liberia as the first black independent nation founded solely by African Americans with support from the American Colonization Society, ACS. The ACS was co-founded by Henry Clay, John Randolph and Richard Bland Lee and officially established in Washington D.C. on December 16, 1826. This was nearly fifty years before slavery was outlawed in the United States. According to Wikipedia, the ACS was principally founded as a vehicle to support the return of black people to what was considered “greater freedom” in Africa. With support from prominent activists including Paul Cuffe, a mixed race and a wealthy New England ship owner, the ACS received support from many black leaders and members of congress for an emigration plan. “Under the protection of Captain Paul Cuffe and his crew of seven, eight adults and twenty children crammed aboard the seventy-foot brig headed for their new homesteads” (Paul Cuffe, Black Entrepreneur and Pan-Africanist, Thomas 101). From 1811 to 1816, Cuffe financed and captained successful voyages to Africa. Between 1820 and 1822, the ACS in conjunction with prominent black leaders and activists, founded the nation of Liberia with the sole purpose of repatriating from the United States all freed men of color. Eventually, the dreams of Entrepreneur Cuffe became a reality (Thomas 119).Superficially, the role of the American Colonization Society in the repatriation efforts of Africans appeared genuine with a purported claim of giving black people the opportunity to live “fuller lives” in Africa. However, as it played out, no sooner did it become evident that nearly all of the advocates for the repatriation of blacks who participated in the resettlement arguments did so for motives far unrelated to genuine concerns for the black man’s right to life and liberty. For example, the American Colonization Society and the Quakers or various Christian leaders who supported the abolition of slavery in collaboration with ordinary slaveholders, saw the resettlement of freed slaves to Africa primarily as the safest way to abort perceived threats from free blacks to the (American) society. Although members of the ACS officially denounced slavery in all its form, many were openly racists as they argued that blacks would be unable to fit into the white society of America.As we observe Black History each year, it is important that we soberly reflect on the colossal controversies in history that have attended the denial of the rights of the black man to live freely, independently and happily. Unlike the Civil Rights Movement of the 1950s and the 1960s, the resettlement efforts in the pre-revolutionary civil war era resulted from a variety of motives. As mentioned above, many slaveholders and some abolitionists held strong views that blacks could not achieve equality in the United States, no matter what. In addition, there were those who became progressively more apprehensive that increasing number of free black slaves would eventually encourage slave revolts, while others out-rightly perceived the Black man as a burden to society and a threat to white workers because they (black) were paid much lower wages. As above mentioned, some members of the ACS who denounced slavery in all its form, were openly racists. They, too, argued likewise.In consequence of these pathetic accounts in the archives of black history, it is my fervent opinion that the concluding paragraph of this article calls into focus the broken & forgotten link between the Association for the Study of African American Life and History (ASAALH) and Black History Month on the one hand, and the Republic of Liberia on the other. Besides being a torchbearer of freedom for people of color, the Republic of Liberia was founded for and by African Americans nearly two hundred years ago. When Dr. Carter Woodson and Rev Jesse E. Moorland co-founded the Association for the Study of Negro Life and History back in 1915, they did so to spotlight the many roles black people played in the world that were often ignored or never referenced. In black history, therefore, Liberia was the first symbol of black freedom and independence and if Black History Month annually recollects eminent black achievements in history, then the former and the latter are closely related. They both exemplify the success stories of all black people. The two are directly related. Link them!The End

School Security – Reviewing Your Options

University, College and School SecurityFirst, our heart goes out to the family, friends and my niece at Virginia Tech.Consultant vs. SalespersonWhen you have a security related problem, where do you go for answers? Many people turn to a security salesperson. This salesperson may offer a service like security guards or a product like security alarms. To receive total security protection, it is best to speak with a security consultant and not a security salesperson. A consultant can advise you in all areas, where a salesperson can only advise you on products or services their company offers.ConsultantA security consultant is a person trained in many areas from communications to alarms. They can review, advise and provide solutions to many problems. If you have a security problem, you first need to speak with a security expert. After you receive options, then you can seek out a security salesperson that meets your requirements. Never go to a salesperson first. This is where 99% of the public makes a mistake. If you want to buy a car, would you talk with a tire salesperson?A consultant will visit your location, conduct a detailed inspection and create a full report on their findings. Such a report might include things like employee habits, ease of access, landscaping problems, communication weakness, visual needs, and much more.To get the full picture of your security needs and solutions to correct problems, you need an expert in many areas. A security consultant can provide you with options and sources to meet your requirements.Consultants may also review details like placement of camera’s, types and needs for lighting or security film on glass. They can also review things like emails related to threats, student interaction and area warning systems.A consultant will promote their background and your needs in all areas, where a salesperson will only promote their product or service as related to one or two areas.Salespeople are Not ConsultantsSecurity SalespersonA security salesperson is a person which offers a product or service that their company sells. Many times, this is the extent of their job. Some salespeople are just starting in the business and lack the knowledge. Some salespeople have been in the business and have a limited amount of knowledge. Then you may encounter the expert salesperson. This type of salesperson will make you think that their product or service will be the answer to all your problems.Now, we do not want to put down security salespeople, as they do play a major part in the security industry. You as the customer need to understand that a security salesperson may only be able to talk about their product or service. Many states have different requirements for consultants and security salespeople. Ask to see your salesperson’s state security id. If the id says consultant and sales, then they can consult. If it just says sales, then they can just sell.There is no single solution to security at a location. No salesperson should ever advise a customer that their product or service will cure all. Just because you were sold camera’s does not mean a person can not break in a window. Just because you were sold an alarm system does not mean your student’s cars will not be damaged. For good security, you need to look in all directions, not just one or two.There are more security salespeople than are security consultants. Many salespeople try to act like a consultant, but a consultant will not act like a salesperson. A salesperson will sometimes be given a basic level of training, where a consultant may receive years of training in many subjects. A security consultant is many times former military or a former police officer. A security salesperson could have been a golf pro the day before. I have seen all types.Before you risk lives and property, you need to check out your security advisor. Ask your local police department to review the advice given by your security expert. Most of all, understand that good security will require several solutions.Good Luck!P.S.Yes, there is a former golf pro out there selling electronic security system to business sites in our area. So just because they sell it, does not mean they know it. Check them out and forget the business BS they feed you at times.Human ErrorWho is watching? You may have camera’s or guards protecting your site. One of the biggest problems with security is human error. People tend to sleep on the job, play on the job, look the other way or even think an event is not important enough to report. This is wrong and should be corrected.Lives and property are protected by people that make just above a basic wage. Many of these people have limited education and skills. Many of these people do not care about you, your people or your property. Face the facts, these people are there for the paycheck and that’s it.Do you know what a real security expert makes per year? A real security expert makes on the average over $100,000 a year. A real security expert will use their former training to protect you and your property. A security guard makes on the average about $8 per hour or about $8,000 per year. They will use their one day training to protect you and your property.

Which would you rather have protecting you and your property? Why would you cut cost to protect lives so important to others? Real security will cost. There is an old saying; “You get what you paid for”.ProtectionThe best level of security you can have is to hire off duty police officers to work at or patrol your location. An off duty officer still has full arrest powers and knows how to handle many types of problems. Speak with your local police department for more information.The next option you have is to hire Conservers of the Peace (COP). These are special police officers approved by the court system in your area. The officer has full arrest powers, but is limited to covering a single area. This area can be your site or even a city block.You could use armed security officers. These officers have limited arrest powers. They may be able to arrest if; (a) on your site only, (b) with owners permission, (c) with security company’s permission, (d) approved by the state. This option puts great risk on the property owner for legal damages if things go wrong.Last option is to use an unarmed security officer. This is the worst thing you can do if you are looking for security. An unarmed security officer is acting as a regular person. Many state do not allow them to make an arrest. They are good only for id checks, to open a door or to give someone directions. Many companies will use unarmed security guards because they are cheap. Then the company will complain when they have security related problems. You get what you pay for!Related ProblemsSecurity related problems may include: Lazy people, Sleeping on the job, Looking the other way, Failure to report all events, Tampering with equipment, Stealing from property owners, Giving out secure information, Thinking it’s a joke, Failure to follow SOP, Leaving the site without approval, Unprofessional toward employee’s and guest and much more.GuardsSecurity company’s will enter into a contract with a business or site. The contract may require people to sit at the site and monitor events. The contract does not state how much training a person needs. It does not state how long a person has been in the industry. It does not state how much sleep the person got the night before working. Because many security contracts do not reflect these areas, a security company will put just about anyone on the site.I have seen security guards be interviewed on the spot, be given a reading test, handed a uniform that did not fit and placed on a site to work that night. The security company’s only requirement is to keep the proper number of bodies on a site. They could care less if the person knew anything or not. It’s business and profits to them.If you contract or hire guards, you need to test them. Once a month, you should have someone unknown to them, try to get past the guards and then follow the trail. Did the guard stop the person? Did the guard report the events? Were the proper people notified? Test like this can help imporve your security and force guards to become ready for a real event.Another method you need to use is monitoring. You need to link any camera’s to a private location. This can be your office or the internet. Once every few days, look in on the camera images and then call a guard. Tell them they did a good job checking an id or let them know you were watching and just wanted to say they were doing a good job. This does two things for you. One thing it does is let the guards know you are watching them and the other thing it does is lets them know they are doing things right.Last thing you should do is watch the outside of your building. Many guards think they are out of camera view and will try to do things they should not do. Some will go to their vehicle and sleep, some will meet a friend outside and chat for an hour or so. Other will try to sneak things out or into the building. Watching outside once a week will let you know what is really going on at your location.One company I know had a problem with missing laptops. They advised the guards to check each person with a laptop to see if they had approval to remove it from the building. After a week, the guards relaxed on their duties. The owner then had someone enter the building, pack up all the laptops on one floor and hide them inside the building. When the guards checked the floor, they noticed all the laptops were gone. The owner then advised he was the one whom hid the laptops to prove a point. After that event, there were no more missing laptops. Sometimes you have to scare the guards into doing their job.InstallersYou may be having an alarm or camera system installed. Do you know if the installer is legal? Many company’s fail to check out their installers. They think the security company has done their job and the person is ok. This is the wrong way to think. This is your building, your security or camera system, your protection against crime, why would you not check out everyone.The state and federal agencies check out everyone connected to the installation or service of their security equipment. They look at the company, the salesperson all the way down to the person pulling the wire. You should do the same thing.When it comes to a security equipment installer, many installers must pass a background check conducted by the state. Once a person is approved by the state to install security equipment, the state will issue them a security id. The installer is required to carry the id anytime they are installing.As the property owner, you can check out to see if the installer is legal or not by asking to see their state security id. They are required by law in many states to show the id when requested by the property owner. If they refuse or give you some lame excuse, then call the police. A police officer can check to see if the person is approved by the state to install security equipment.Now, you may say “Why do I need to check their id?”. Some companies will use unlicensed or unregistrated people to install systems when the workload is high. Others will use illegal contractors to cut cost. Giving out secure information or information related to a customer’s security system, to an unapproved person is against the law in many states.This shady person can get your security code, learn placement of devices, learn when you are there and much more. They may return later to clean you out. Always check to see if the installers are legal. Do not trust the security company’s word. I have seen some top security companies use illegal contractors to install security equipment.The ReviewThe first thing you should do is walk off your property about 20 feet. Turn around and look. You need to make notes as to what you see. Are there trees blocking the view from a police car driving by the site? Are there items laying around that can be used as weapon? Is all the lighting working? What else do you see wrong?Doing things like this is called a security check. This should be done once a week. Keep records of any changes made by your staff.You can start with adjusting shrubs and trees. This is one of the biggest problems. People hide behind them, they have done this for 50 years and will continue to do so in years to come. Do not help them out. Never install a high shrub fence near a doorway. Keep all tree branch’s about 10 feet away from the building.Pick up any items laying around. Have all ladders stored away and secured after being used.Wait until dark and check all outside lights. Look for dark areas near the building and any parking areas. If using camera’s, you may want to install IR spotlights.You want to look at the windows and doors. Are there broken windows? Are doors left open? Are people holding doors open for others? Have locks been improved and are they being used? Is there security film on the windows or glass areas?Look at the parking area. How far does one have to walk to get to their vehicle? Do security officers walk people to their car? Do you offer a mobile security patrol unit to tour the outside of the building?Do you need to install barriers to direct vehilce or human traffic in another direction.Hidden CamerasAre there strange people sitting around outside watching your building? Are there people using video cameras?Have you conducted a RF video sweep for hidden cameras. Visitor’s and students can install hidden video cameras inside your school and learn when you enter an area. Some students install or even wear hidden cameras to record illegal images of women undressing. Do the sweep, you may be surprised at what you find.A simple wireless video receiver is connected to a small handheld monitor. Walk to an area and tune the receiver from one end to the other, very slowly. Watch the monitor to see if you get a picture. If you get a picture, then use the image to id the location. Do not remove the camera. Wait to see who goes to check the camera. That should be the person whom installed it. Once you id the installer, then you can contact the police.Monitor internet traffic at your school. Many people know about the internet, but there are only a few of us whom remember the newsgroups on the back of the internet. Some students will post threats and other information on these newsgroups. Have your computer expert install a keyword monitoring system. This will alret you when special keywords are used on your computers.Threats by CellphoneStudents have turned to making threats by cellphones. This can be a threat toward another student or to the school. Place signs up that restrict cellphone use while on school property or during main school hours. Talk with students about getting threats by cellphone, let them know you are there to help.There are so many areas outside of a building, that relate to security. Speak with a security consultant for advice.EquipmentThe list of equipment that can be used is very long. On the outside you can install IR Beams to alert you of people walking near a building or use hidden microphone’s to hear someone walking across the grass. You can use motion activated camera’s to see movement or install thermo sensors to pick up a person’s body heat.

You can look at the option of driveway sensors, air pressure sensors, contact sensors under door mats, grounding sensors on handrails and even use sensors that detect body odor.For the inside, you have camera’s, door contacts, card readers, bio sensors, pressure mats, glass breaks, microphone’s, heat sensors, changing air pressure sensors, motion sensors, IR beams, microwave sensors, RF sensors and many more.Think FirstA security consultant can review your site and provide you with options. We have listed just a few things that may improve security at your school. Each location is different and should be reviewed on it’s own merit. Once you have the list of corrections that are needed, you can then contact a security salesperson in that field.Other areas to consider are computer security, area horns, paging systems, panic button keychains for insturctors, RF taging system for instructors and students location while on the property, cellphone 211 notification system, emergency locking system for inside doors, able to lock classroom doors, security doors or safe rooms, classroom emergency phone system, microphone’s in classroom ceiling, outside emergency video patch for police.You may also want to use an RF remote command control center. This is a wireless unit worn on the arm or held in your hand. You can open doors, view camera’s, lock out card readers, lock doors and more, all from up to 1/4 mile away from the site. It is a system used in some jails to take back control of a command center if taken over by inmates.Always look into and report any person or students that you consider a threat to others. Set up your own security team. Update your SOP to meet today’s students and technology. Spend the money for a consultant. They may save you money in the end. No site, not even a jail is 100% secure. You can only do your best and that is all anyone will ever ask of you. Do not go the cheap route, it may cost someone their life.Read more at http://www.securitytoday.netAbout MeI just wanted to share some of my knowledge with everyone and hope you have learned something. I write a weekly magazine at http://www.securitytoday.net for anyone interested in learning more.Over 15 years in the sales, design, install and service of electronic systems. Background in secure communications, electronic security systems, cctv, matv, card access, fiber optics, Bio systems, fire, professional audio/ video, gate controls, wireless devices, RF uplink/downlink and more.Most recent major position was to repair security systems for 40 locations to include a bridge and 2 tunnels damaged by the attacks of 9/11 in NY/NJ. I was picked out of over 10,000 people for the contract due to high skill level in many areas. This contract was funded by an emergency act of Congress. I then worked to design a new electronic security system to withstand future attacks.I provided supporting design for a $10 million electronic security proposal for British Airways property at JFK airport.I was requested to sit in on the first phase for the restructure of nationwide airport electronic security, under a new TSA contract with Lockheed Martin in Virginia, USA.I have been a major installer on high security jails in Virginia.I have built a broadcast station for the US President at a military post and linked it back to the White House.I installed a broadcast TV station for the US Coast Guard in NC, USA.I was former communications coordinator for World Cup Soccer ’94 in Florida and before that I was a Secure Communications Expert with the US Army, teaching and repairing major communication systems.I have several awards from the US Pentagon and the military for new inventions.I am willing to work under contract with your site to review your need of electronic system improvements.I am CEO of Young Media Group, LLC and produce several publications and video’s related to the electronic security industry and music industry.Visit www.securitytoday.net or www.youngmediagroup.net [http://www.youngmediagroup.net]

Shifting to Industrial Goods – How to Make it Hassle Free

Shifting of Industrial merchandise or goods to new location is not an easy task. It is quite different from office relocation or household shifting. During the process you may need the latest technology for packing, loading, unloading and unpacking. You need to be very careful during the shifting process as even a small mistake can cause huge damage. But this risky task can be made easier by following some of the following tips. It will help you to move the finished products or industrial merchandise in safe and secure way.Plan before you Move- Before moving any goods to new location you have to make planning. It is one of the most important task which will surly else the moving process. As we all known that moving of industrial goods or business to new location is different from household shifting. You have to do it in a time frame so that you get back to your work without losing much time and money.

Packing Process – Should Be Done Professionally- Packing of goods should be done in a proper way. It should meet the standard at the same time else your relocation process. You can to pack the heavy machinery items, containers, boxes, etc which takes lots of time. So it is better to hire professional and reputed packers movers. This will not only else the packing and relocation process but at the same time helps you to move the valuable goods in safe and secure way.- Ask the packers or the professional to use high quality packing material. You presence during the packing is very important as it will let the packers to add more effort in packing of the machinery items, fragile goods, furniture and finished product with utmost care.Hire Professional Moving Company- Relocation of goods is not an easy job, especially when it is industrial or corporate moving. Entire belongings have to be moved, in proper way as every single goods are important. For this process hiring the professional moving company can prove to be very fruitful.- Reputed movers can make the shifting easier, smooth and hassle free. They have team of expert professional who do the entire packing, loading, unloading and transportation taking utmost care of each and every single goods.Transportation Lorry- Should be appropriate and specially designed- Once the process of packing gets over, you have to transport it in a final location. For this you need appropriate transportation lorry which will help you in moving the merchandise in safe and comfortable way.

- Most of the packers movers company provide goods carrier and transportation services. Make sure that you advice them to provide appropriate lorry for moving the industrial products to new location.What you need to do after reaching the Final Location?- Once the goods reach the final location, don’t start unloading the goods. First take the staff members of the moving agency to the place, where merchandise has to be placed. Advice them and they start unloading the goods. Your presence during the unloading is very important and rest of the work will be carefully done by the packers.These are some of the tips that you need to consider before moving industrial or corporate goods to new location. It will surely help you in shifting and the relocation process of corporate and industrial goods in safe and secure way.